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2nd Annual Aligning Internal Communications & HR
New York City | May 21 - 23, 2019
http://bit.ly/2DU78cx
Wednesday, May 22 • 9:10am - 9:45am
Creating an Employee Experience That is on Par with the Fan Experience: Making the Inside Look Like the Outside! - NBA

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Dedicated communication resource:


  • We had to define our own voice. External consultants and partners can support that message, but not create it.
  • The other communication functions are firmly focused on and meeting the needs of their audience – fans, teams, players, leadership, etc. We defined a role for a resource focused solely on our audience: employees.
 

HR brand:


  • Created an internal brand within the confines of and in direct alignment with our external brand
  • Employees are the stars: 3 out of 4 photos are of employees.
  • Every communication must include an HR “branding shape” and employee photo
  • Our Marketing team and other partners co-created with us, and now enthusiastically support it
  • Shows up from the first touchpoint (Careers website) through to all HR communications



Eric Hutcherson, Executive Vice President, Chief Human Resources Officer
NBA

Speakers
avatar for Eric Hutcherson

Eric Hutcherson

Executive Vice President, Chief Human Resources Officer, NBA
Eric Hutcherson leads the NBA’s Human Resources department, managing a team that drives the NBA’s global workforce strategy built on a commitment to attracting, retaining, developing and engaging top talent for the NBA, WNBA, NBA G League and NBA 2K League. With a focus on people... Read More →



Wednesday May 22, 2019 9:10am - 9:45am
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