2nd Annual Aligning Internal Communications & HR
New York City | May 21 - 23, 2019
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Wednesday, May 22 • 9:10am - 9:45am
Make the Inside Look Like the Outside: Creating an Employee Experience That is on Par with the Fan Experience - NBA

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At the NBA, HR was responsible for creating the internal voice. External consultants and partners wee able to support that message, but not create it. To effectively create a voice, the NBA had to define a role for a resource focused solely on the internal audience: employees.

Learn how shifting the focus to the internal audience helped achieve communication, brand, and business goals See how the NBA:

  • Created an internal brand within the confines of and in direct alignment with their external brand
  • Showcased their stars, the employees, by ensuring that they are shown in 3 out of 4 photos 
  • Implemented an HR "branding shape" to be included in every communication and employee photo
  • Aligned their HR & Communications mission with their Marketing team and others who now enthusiastically support it
  • Included their messaging from the first touchpoint (Careers website) through to all HR communications

Eric Hutcherson, Executive Vice President, Chief Human Resources Officer

avatar for Eric Hutcherson

Eric Hutcherson

Executive Vice President, Chief Human Resources Officer, NBA
Eric Hutcherson leads the NBA’s Human Resources department, managing a team that drives the NBA’s global workforce strategy built on a commitment to attracting, retaining, developing and engaging top talent for the NBA, WNBA, NBA G League and NBA 2K League. With a focus on people... Read More →

Wednesday May 22, 2019 9:10am - 9:45am CDT
Westin New York Times Square 270 W 43rd St, New York, NY 10036